The 12 Management Principles

  1. Clearly state the purpose and mission of your business
  2. Set high objectives that are noble, just and fair

  3. Set specific goals
  4. Once targets are set, share them with all employees

  5. Keep a passionate desire in your heart
  6. Your desire must be strong and persistent to penetrate into your subconscious mind

  7. Strive harder than anyone else
  8. Work steadily and diligently, one step at a time, never relenting in tedious tasks

  9. Maximize revenues and minimize expenses
  10. Measure your inflow and control your outflow; don’t chase profit, but let it follow your effort

  11. Pricing is management
  12. Pricing is top management’s responsibility: to find that one point where customers are happy and the company is most profitable.

  13. Success is determined by willpower
  14. Business management requires a persistent, “rock-piercing” will

  15. Possess a fighting spirit
  16. Management requires a more combative mentality than any martial art

  17. Face every challenge with courage
  18. Be fair and never deceive others

  19. Always be creative in your work
  20. Innovate and improve continuously. Today should be better than yesterday; tomorrow, better than today

  21. Be kind and sincere
  22. Business is based on partnerships and must bring happiness to all parties.

  23. Always be cheerful and positive; hold great dreams and hopes in the pureness of your heart

Excerpted from “SEIWAJYUKU Journal No.2,” published in April 2012. Original Japanese ©1992 Seiwajyuku All rights reserved